Marie-Claude Brassard holds a Bachelor of Commerce degree (majoring in International Studies, Economics) from York University in Toronto and joined NBFWM in 2012. As a leader of influence, her role is to mobilize and inspire teams within the Central Quebec region to reach new heights. She notably supports her teams in their growth and in achieving their business plans, while ensuring an optimal client and employee experience. Marie-Claude puts people at the heart of her management style and believes that teamwork is the key to success.
Our team in Central Quebec
Learn more about our regional managers and join our team
Join NBFWM in Central Quebec
With branches in Trois-Rivieres, Shawinigan, Drummondville, Victoriaville, Sorel and Sherbrooke, join our team in Central Quebec and reach your full potential.
Our regional manager
Marie-Claude Brassard
Vice-President and Regional Manager
By the numbers
Number of wealth advisors:
67
Assets under management:
$10.3 billion
Number of branches
8
Branch locations:
Trois-Rivieres, Shawinigan, Drummondville, Victoriaville, Sorel, Sherbrooke and Magog.
Our national leaders
Simon Lemay
Senior Vice President, National Manager Quebec and Atlantic
Simon Lemay joined NBF in 2002 and is a Senior Vice President and National Manager, since 2018. He diligently works to refine NBFWM's vision and strategic plan while leading a strong sales culture and being the conduct of head office initiatives with our network of branches and employees. Simon's dedication enables him to cultivate strong partnerships with advisors and their teams, providing them with the best tools to effectively serve our clients.
Manel Guizani
Vice-President, Business Development, Quebec
Manel has been with the Bank since 2010, gaining experience across various departments before joining NBFWM's business development and recruiting team in 2021. She collaborates closely with wealth advisors to support their growth, deeply valuing their business objectives and prioritizing client needs. With a Bachelor of Business Administration from HEC, Manel is passionate about exploring different cultures, cherishes her family and dog, and appreciates the empowering and entrepreneurial environment at NBF.
Why NBFWM is the best of both worlds
Technology and social media
2 min. 23 sec. Transcript
Testimonial – Martha Macdonald, Wealth advisor, Douglas Macdonald Wealth Management and Laurel Hickey, Wealth Advisor & Portfolio Manager iii Global Wealth.
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Life as a female wealth advisor at NBFWM
Enjoy a supportive environment, flexible work model, attend exclusive events and much more when you join the NBFWM team.
Putting our advisors first
We take pride in fostering an inclusive work environment that allows our wealth advisors to reach their professional and personal goals.
Mentorship program
Help guide the next generation of women in finance with our mentorship program designed to provide hands-on experience with valuable workshops, webinars and networking opportunities.
About NBFWM
Because of our best-of-both-worlds offer, our wealth advisors, on average, have a 20+ year tenure with NBFWM. And that number is growing.
About NBC
National Bank of Canada is a bank with a human touch that forms,
along with its subsidiaries, one of Canada’s largest financial groups.
With more than 31,000 employees, we stand out for our boldness,
entrepreneurial culture, passion, and commitment to diversity.
Little details that matter
So the technology that we have at our firm is excellent. It allowed my team to transition from in-office work to remote quite seamlessly. And also a testament to that is our associate doesn't actually work in the same office as us. So we utilize the technology to communicate as a team daily and definitely depend on it. Well, similar to Martha. My business partner is in a completely different city. We have never worked together in the same office. So all of our client meetings, our connections, virtual remote. And so the technology is really allowed us to streamline our process. A couple of years ago, I had the idea to start being active on Instagram and putting out content that had to do with investment education, particularly targeted to women. And I approached the firm with this idea, and upper management was completely supportive of the idea and continued to be supportive. And it's actually brought fun connections into my life, such as Laurel, because we connect over social media and talk about different ideas to share and content to put out. So it's been fantastic for me. Well, Martha really inspired me because she was on Instagram, so I had a tagline that I trademarked. I had a financial literacy initiative. So I trademarked that tagline. I did a virtual demo and I sent it to upper management and they had amazing feedback, super, super willing to support me in and encourage me. And so I moved forward and I'm on all platforms now. Social media for me has been fantastic with connecting with the next generation of our clients, also within the community, being able to put out content and having people following it. So when I go to events, sometimes I'm recognized by people who aren't even our clients, so that's fantastic. And then there are also people who connect with the content I'm putting out and want to take the next steps and and work with me as an advisor because of my presence on social media. So for the growth of our business, it's it's been fantastic. I agree with the next gen, so our next gen client growth has been terrific. And then also we do a discovery meeting for new clients and I always want to ask what's on their list? What do they want to know about us? And they always say that our digital presence is amazing. They know our story, our approach, our offering. They have a comfort level with us, and so we onboard them to clients very quickly, which is amazing.