Investment Management

Our Investment Beliefs

  1. We believe investment management for our clients is the management of risks and not just the management of returns. Successful long-term investing is not easy. Investors feel the pain of loss much more than the joy of gain. 
  2. A client’s appropriate Asset Allocation is the most important determinant of long term financial success.
  3. We believe investments held for the medium-to-long term are better than a short term trading focus, and that trading activity should be minimized, whenever possible. Short term fluctuations and volatility are the necessary ingredients for long term gains, which take time to develop.
  4. We are not just passive managers or active managers. We believe there is a place for both in a portfolio. Value and momentum factors, when applied correctly, can help manage risk and provide returns beyond broad market returns. 
  5. We believe that ongoing debate and discussion as part of a portfolio management team will result in better risk management and performance than a single decision-maker implementing ideas with little input from other sources.
  6. Investing grades are never 100 per cent. We expect to make mistakes but the key is to minimize the impact of those mistakes.
  7. Costs and taxes need to be managed. We balance risks, costs and tax implications when developing and implementing long term investment strategies.
  8. Technological advancements within the financial services industry are occurring at a rapid pace. Incorporating these technologies into our business will improve efficiencies and enhance our service offering but we also believe that the human element of wealth management is irreplaceable.

The Fairway Managed Account

An Advisor Managed Account is another name for a fully discretionary account.

Discretionary portfolios provide the latitude we need to manage all of your investments. You entrust your savings to our Team and we will make all the necessary decisions involved in the day-to-day management of your portfolio in keeping with your investor profile, restrictions, constraints and investment objectives.

  • A discretionary managed portfolio gives you the benefit of having a professional making the decisions in your portfolio with your best interest in mind;
  • As a client, you no longer have to make all the decisions and this allows you not to have your emotions get in the way of your performance;
  • The portfolio management is structured inside of well-defined parameters according to your personal investment policy statement;
  • The discretionary management allows us to rebalance your portfolio rapidly when the markets are volatile. This allows us to seize the opportunities for you under all market conditions;
  • We will continue to contact you on the desired basis to keep you up to date on the performance and the evolution of your strategy.
  • You will have access to personalized communication and management;
  • Your monthly management fee is based on the value of your portfolio instead of a fee per transaction. This way we are not compensated for the number of trades executed, but rather for our decisions and services offered;
  • Discretionary portfolio management fees for a taxable, non-registered account are generally fully or partially tax-deductible; ( subject to applicable regulation );
  • We have the capability to do all client transactions at the same time. That way, you don’t need to worry anymore if you are called first or last to benefit from an investment opportunity;
  • A very limited amount of Investment Advisors In Canada are registered Portfolio Managers;
  • JMRD Watson has four Portfolio Managers and tremendous ‘bench strength’ when it comes to investment management.

The only difference between the Fairway Advisor Managed Account and the Fairway Basket Program is that the Basket program allows an investor to entrust SOME of their investment assets on a discretionary basis while the Managed Account is all of their investment assets.

An investor would gain access to this discretionary management by purchasing one of our Fairway Baskets. They are the Exchange Traded Fund (ETF) Basket and the Diversified Income and Growth (DIG) Basket.

  1. Financial Planners are authorized to act in the field of Financial Planning. They exercise their duties for National Bank Financial Inc., a financial planning firm.

  2. We work closely with the Taxation, Retirement and Estate Planning Team from National Bank Trust, made up of multidisciplinary experts who provide knowledge and advice that complement our service offering. These experts assist us in providing the best solutions for your personal finances related to taxation, retirement and estate planning.

  3. Insurance products and services are provided by National Bank Insurance Firm (NBIF) or by NBF Financial Services (NBFFS), as applicable. NBIF and NBFFS are not members of Canadian Investor Protection Fund (CIPF). Insurance products are not protected by CIPF.

  4. Financing solutions are subject to credit approval by National bank.

  5. For details and conditions of the offer, please contact your advisor.

Contact us

Get contact information for our team members and find out where our offices are.