Market Observer

Empowering Women's Wealth: Making Your Money Work For You

March 8, 2024

Stock Market 101: The Basics

For beginners, the stock market can seem a bit overwhelming.  Today, we’re going to start with some of the basics.

What is the stock market?

The stock market is where people buy and sell shares of publicly traded companies.

It's like a marketplace where investors can trade these shares. When you buy a share of a company, you become a partial owner of that company. The value of shares can go up or down based on various factors, such as company performance, market trends, or geopolitical and economic factors.

What is investing?

Investing is the act of committing money or capital to an endeavor with the expectation of obtaining additional income or profit.

Investing in the stock market can be a way to potentially grow your wealth over time, but it also comes with risks. It's important to do your research and understand what your investing in. Working with a Wealth Advisor can make this simple for you and your family!

Here are a few key terms to help you get started:

  1. Stocks: Stocks represent ownership in a company. When you buy a stock, you become what is called a shareholder. Being a shareholder means you have a stake in the company's success.
  2. Exchanges: Stocks are traded on stock exchanges, such as the New York Stock Exchange (NYSE) or NASDAQ. These exchanges provide a platform for buying and selling stocks.
  3. Indexes: Indexes, like the S&P 500 or the Dow Jones Industrial Average, track the performance of a group of stocks. They give you an idea of how the overall market is doing.
  4. Brokerage Accounts: To buy and sell stocks, you'll need a brokerage account. It's like a digital wallet where you (or your advisor) can deposit money and make trades.
  5. Risk and Diversification: Investing in the stock market involves risk. It's wise to diversify your investments by spreading your money across different stocks and sectors to reduce risk.
  6. Risk Tolerance: Everyone has a different comfort level with risk. It's essential to understand your risk tolerance before investing. Some stocks may be more volatile than others, so choose investments that align with your risk appetite.

We are just scratching the surface here, but by understanding the above information, we can continue to build our knowledge and dive deeper in the future. If you have any questions, don’t hesitate to reach out to the team here at Fairway!

Holiday Spending & Last-Minute Gift Guide

Holiday Spending

Spending during the holidays can be stressful.


In fact, 37% of Canadians are feeling stressed about their finances this holiday season.


Here are a few tips to help manage that financial stress:

  1. Create a budget and stick to it. Don’t spend beyond your means, even though you might feel pressure to do so.
  2. Don’t shop emotionally.
  3. Don’t be swayed by others spending.
  4. Make handmade gifts or baked goods!
  5. Set price limits when exchanging gifts with family and friends (i.e. neither of you will spend over $50)
  6. Keep an eye on your accounts.

We've created a gift guide to help with managing your shopping stress and start budgeting:

Last-minute Gift Guide

Stanley Cup – For the one who needs to drink more water! ($65)

Electric Toothbrush kit – A great (and very practical) splurge on your health! ($110)

Bulls & Bears Board Game – For the board game & investing lover in your life ($50)

Apple Airtag – Know someone who always loses their keys? This may be perfect for them ($39)

Travel Jewelry Case – For the frequent flyer ($34)

Ugg Ascot Loafer Slipper (Men’s) – For the male homebody ($140)

Putting Mat – For the golf lover! ($85)

JBL Clip 4 – For the music lover ($69)

Squishmallows – For the younger ones ($20)


Other ideas:

  • Tickets to a musical
  • Donations to charity
  • Gift card to a nice restaurant

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