It’s all about earnings

September 23, 2025, Insight from Eric Van Enk, Wealth Advisor & Associate Portfolio Manager

This week’s chart reminded me of my second-year economics class at the University of Calgary approximately 25 years ago where the professor was lecturing on short versus long run economic impacts. His quote was, “in the short run, anything can happen and, in the long run, we’re all dead”.  At the time, I wasn’t sure if this was an attempt at humor or him trying to get the class’s attention. Later, I discovered his lecture was loosely based on a famous quote from the economist John Maynard Keynes, “the long run is a misleading guide to current affairs. In the long run, we are all dead”.

Shifting from economics to stock market performance, almost any result can occur over the short term, however, longer term market performance is primarily driven by the direction of earnings. Stock markets like the S&P 500 and the S&P TSX are a market of stocks. This means their performance is based on the performance of individual stocks included in that index. The S&P 500, for example, is comprised of 500 of the largest publicly traded companies in the U.S. and, because it is a market capitalization-weighted index, the largest companies like Apple, Google, Microsoft, Nvidia, etc. have a significant impact on the performance of the overall index. A recent example of why it’s important to have a longer-term perspective when it comes to investing in stocks is the sell-off experienced this past April due to the Trump Administration’s implementation of tariffs beyond what the market was expecting. The market sell-off proved to be short-lived because tariffs were relaxed and, more importantly, because tariffs haven’t changed the direction of earnings growth.

  Source: National Bank Financial

This week’s chart depicts the combined earnings growth of all companies which comprise the S&P 500 going back to 1995 with a solid blue line and grey bars representing recessions (2001, 2008 & 2020). Notice the blue line turns negative (earnings shrinking versus growing) during each recession. The red-dotted line represents our proprietary econometric model which has a solid track record of predicting the direction of earnings growth. This model is based on economic signals such as interest rates, the value of the U.S. Dollar and global GDP growth. Notice the model (red-dotted line) is predicting further growth in earnings 12 months forward based on current economic conditions (central banks cutting interest rates, solid global GDP growth, etc.).

The bottom line is, keep your eyes on the prize – earnings growth. If earnings continue to grow, led by artificial intelligence which is creating significant productivity gains throughout the economy, further market gains are likely. This doesn’t mean you shouldn’t pay attention to headlines or current events; it just means market corrections created by negative headlines are typically buying opportunities, provided earnings growth remains positive.

Eric Van Enk, Wealth Advisor & Associate Portfolio Manager

National Bank Financial – Wealth Management

Medicine Hat, AB

National Bank Financial - Wealth Management (NBFWM) is a division of National Bank Financial Inc. (NBF), as well as a trademark owned by National Bank of Canada (NBC) that is used under license by NBF. NBF is a member of the Canadian Investment Regulatory Organization (CIRO) and the Canadian Investor Protection Fund (CIPF), and is a wholly owned subsidiary of NBC, a public company listed on the Toronto Stock Exchange (TSX: NA). The information contained herein has been prepared by Eric Van Enk, Portfolio Manager and Wealth Advisor at NBF.  I have prepared this article to the best of my judgment and professional experience to give you my thoughts on various financial aspects and considerations. The opinions expressed represent solely my informed opinions and may not reflect the views of NBF. The particulars contained herein were obtained from sources we believe to be reliable but are not guaranteed by us and may be incomplete. The opinions expressed are based upon our analysis and interpretation of these particulars and are not to be construed as a solicitation or offer to buy or sell the securities mentioned herein. The opinions expressed do not necessarily reflect those of NBF.

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